A bank with a sense of humour…can it be true? Banks take themselves very seriously. The branding guidelines are as thick as a brick – and as inflexible. The emphasis is on coming across as trustworthy, friendly, reliable, caring, customer-focused,...
So on brief – and so boring I subscribe to Money Week and with every edition there’s a fresh crop of ads that look like this. Open any magazine and you’ll see something similar. These ads are produced to a lazy formula that can be best described as “stick a...
Who's the Sheriff?
GOOD AD, BAD AD, UGLY AD is written by saddle sore copywriter Jim O’Connor.
GOOD AD, BAD AD, UGLY AD is written by saddle sore copywriter Jim O’Connor.
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