Mazda GR Supra
What happens when you let a computer do the thinking for you One of the benefits of Big Data, so we are told repeatedly, is that it provides improved consumer insights. It enables marketers to get a deeper understanding of their target audience – their...
Literally terrible
So on brief - and so boring I subscribe to Money Week and with every edition there’s a fresh crop of ads that look like this. Open any magazine and you’ll see something similar. These ads are produced to a lazy formula that can be best described as “stick a picture...
Althorp Literary Festival
This may seem an odd choice for my very first BAD AD pick. It’s not for a high-profile brand.